Swinburne University of Technology Senior Lecturer to create a MarTech learning and development platform .
Explore our thoughts, stories, and insights on MarTech.
This article speaks to the practice side of CRM, and the levers you should manage to help push you into a better position than most—particularly important in times of economic uncertainty.
There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
Google cries wolf again, but stay of execution for Google Analytics Universal may backfire – now there's time to look at alternatives to GA4
Google has pushed back its deadline to shut off Google Analytics Universal (GAU) for 360 customers. The Lumery's Kate Cook reckons this could backfire, because it gives firms the chance to properly evaluate alternatives...
"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
We will let you decide for yourself if we are worth working with, but out of all the dead-set rubbish things here are the 20 absolute worst things about us.
We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. When in reality it’s about striking the right balance of tactics and aligning departments to the philosophy of ‘customer first’.
Want to know more about our recruitment process? Dive into these resources on what to expect when you apply for a job at The Lumery.
Together with Optimizely’s technology and The Lumery’s deep MarTech experience –both partners played a crucial role in bridging the gap between Network 10 and its customers by combining experimentation and personalisation.