"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
Explore our thoughts, stories, and insights on MarTech.
We will let you decide for yourself if we are worth working with, but out of all the dead-set rubbish things here are the 20 absolute worst things about us.
We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. When in reality it’s about striking the right balance of tactics and aligning departments to the philosophy of ‘customer first’.
Want to know more about our recruitment process? Dive into these resources on what to expect when you apply for a job at The Lumery.
Together with Optimizely’s technology and The Lumery’s deep MarTech experience –both partners played a crucial role in bridging the gap between Network 10 and its customers by combining experimentation and personalisation.
Most enterprises think they do Data Governance well, and already have a decent framework in place. I’ll be honest, this is partly true, but there are not many businesses addressing Data Governance in its entirety.
We’ll outline three widely understood and applied approaches to attribution. We’ll explore how they work, the challenges they solve, their limitations, and how they can be used together to achieve a comprehensive view of marketing effectiveness.
We have all heard of the Obama administration using A/B testing (which led to the founding of Optimizely), the scale of experimentation and culture that Booking.com has reached, and the commercial success of Google. So, how and where do you start?
We invite you to take a peek under the hood, meet some of our lumes, and get a sense for what it's truly like working here.