MarTech is often described as ‘having a sports car sitting idle in the garage.’ But it’s really about embracing the challenges and looking internally to improve customer experience and business efficiencies.
Website experimentation can be a source of frustration for both development and marketing teams. So, the question remains; how can marketers and developers put their differences aside and deliver the best experiences to their customers?
Swinburne University of Technology Senior Lecturer to create a MarTech learning and development platform .
This article speaks to the practice side of CRM, and the levers you should manage to help push you into a better position than most—particularly important in times of economic uncertainty.
There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
Google has pushed back its deadline to shut off Google Analytics Universal (GAU) for 360 customers. The Lumery's Kate Cook reckons this could backfire, because it gives firms the chance to properly evaluate alternatives...
"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
We will let you decide for yourself if we are worth working with, but out of all the dead-set rubbish things here are the 20 absolute worst things about us.
We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. When in reality it’s about striking the right balance of tactics and aligning departments to the philosophy of ‘customer first’.
