This a glaring reminder that on July 1, 2023, Google will cease processing data into its universal property, finally forcing a shift over to Google Analytics 4 (GA4) for App and Web. Check out our migration checklist!
Want to know more about our recruitment process? Dive into these resources on what to expect when you apply for a job at The Lumery.
Technical debt isn't just costing you money, its costing you growth. Technical debt is like borrowing time and effort that will be needed in the future to bring a solution up to current standards. It's the gap between where you are now and where you want to be.
MarTech is often described as ‘having a sports car sitting idle in the garage.’ But it’s really about embracing the challenges and looking internally to improve customer experience and business efficiencies.
Website experimentation can be a source of frustration for both development and marketing teams. So, the question remains; how can marketers and developers put their differences aside and deliver the best experiences to their customers?
Swinburne University of Technology Senior Lecturer to create a MarTech learning and development platform .
This article speaks to the practice side of CRM, and the levers you should manage to help push you into a better position than most—particularly important in times of economic uncertainty.
There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
Google has pushed back its deadline to shut off Google Analytics Universal (GAU) for 360 customers. The Lumery's Kate Cook reckons this could backfire, because it gives firms the chance to properly evaluate alternatives...
