This article speaks to the practice side of CRM, and the levers you should manage to help push you into a better position than most—particularly important in times of economic uncertainty.
CRM & Loyalty5
If you’re about to put all your customer activities into customer relationship management (CRM) system to get your single source of truth, let us lead with a cautionary tale.
Whether this has been a time of expansion or contraction for your business, those creating certainty among chaos have one big thing in common — a decisive focus on customer retention. So, what does a great retention program feel like?
Movember turned to The Lumery to help develop a robust framework to enhance their supporter experience. Having a consistent, holistic and streamlined approach helped enable tactical and measurable outcomes.
In the month of November naturally, the call out to grow a ‘mo and help prevent male suicide for Movember is top of mind. But how does a not-for-profit like the Movember Foundation harness its data to create a strategy for better personalisation, targeting and all-year round messaging? And, most...