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The Lumery

Customer Identity: The Road to Known

Blatantly asking the same question again and again, is a sub-standard experience. I’m looking at you ‘cookie banners.’ So where does identity fall into all of this? Let’s take a look at some broad identity lifecycle stages

The Lumery

Not all cookies crumble

Tech Lead at The Lumery Kevin Nugegoda examines the removal of cookies and, if your MarTech strategy is using the right cookies, your optimisation programs need not suffer. Turns out there is more than one type of cookie on the table.

The Lumery

Machine Learning: Are You Ready To Succeed?

This article will explain some of the key considerations you can use to determine if you are ready to embark on implementing machine learning practices and highlight some key differences between analytics, machine learning and artificial intelligence.

The Lumery

CMO's Still Struggling To Piece Together Marketing Systems And Data

In this special report from Which-50, The Lumery’s Co-Founder and Head of Sales & Partnerships, Simon O’Day, reveals his insights into how marketers are unhappy with the level of integration between the different technology tools they use to do their jobs. He highlighted how the challenges of integration are...

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