There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
Most enterprises think they do Data Governance well, and already have a decent framework in place. I’ll be honest, this is partly true, but there are not many businesses addressing Data Governance in its entirety.
If you’re about to put all your customer activities into customer relationship management (CRM) system to get your single source of truth, let us lead with a cautionary tale.
Blatantly asking the same question again and again, is a sub-standard experience. I’m looking at you ‘cookie banners.’ So where does identity fall into all of this? Let’s take a look at some broad identity lifecycle stages
Tech Lead at The Lumery Kevin Nugegoda examines the removal of cookies and, if your MarTech strategy is using the right cookies, your optimisation programs need not suffer. Turns out there is more than one type of cookie on the table.
The most robust relationships don’t merely evolve, they prosper. They build in terms of their substance and importance. For over two years, a relationship that fits this category has been building between The Lumery and REA Group.
Last year, nib turned to The Lumery to provide an independent digital capability review, to validate nib’s digital decisions and provide a roadmap outlining what they should do next.
This article will explain some of the key considerations you can use to determine if you are ready to embark on implementing machine learning practices and highlight some key differences between analytics, machine learning and artificial intelligence.
