Sportsbet have gone through an incredible journey transitioning off an incumbent tech stack. Explore this modern MarTech tale offering valuable lessons and insight for businesses facing similar challenges.
MarTech is often described as ‘having a sports car sitting idle in the garage.’ But it’s really about embracing the challenges and looking internally to improve customer experience and business efficiencies.
There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
Together with Optimizely’s technology and The Lumery’s deep MarTech experience –both partners played a crucial role in bridging the gap between Network 10 and its customers by combining experimentation and personalisation.
As Metricon continues to leverage its position as the builder more people trust than any other in the ever-evolving digital age, it places high value on seamless customer experiences.
Previously, creating emails/journeys for such large and complex events involved a fragmented MarTech stack with manual and time-consuming processes to manage them.
The most robust relationships don’t merely evolve, they prosper. They build in terms of their substance and importance. For over two years, a relationship that fits this category has been building between The Lumery and REA Group.
Last year, nib turned to The Lumery to provide an independent digital capability review, to validate nib’s digital decisions and provide a roadmap outlining what they should do next.