Website experimentation can be a source of frustration for both development and marketing teams. So, the question remains; how can marketers and developers put their differences aside and deliver the best experiences to their customers?
Together with Optimizely’s technology and The Lumery’s deep MarTech experience –both partners played a crucial role in bridging the gap between Network 10 and its customers by combining experimentation and personalisation.
We have all heard of the Obama administration using A/B testing (which led to the founding of Optimizely), the scale of experimentation and culture that Booking.com has reached, and the commercial success of Google. So, how and where do you start?
When was the last time you took a hard look at your value propositions? Does the way that you communicate the value you bring to customers resonate?
So which stage do you currently fall into? Are you moving from walking to running, or are you about to take to flight by thinking about how experimentation can influence decision-making across all levels of your business?
Last year, nib turned to The Lumery to provide an independent digital capability review, to validate nib’s digital decisions and provide a roadmap outlining what they should do next.