Google has pushed back its deadline to shut off Google Analytics Universal (GAU) for 360 customers. The Lumery's Kate Cook reckons this could backfire, because it gives firms the chance to properly evaluate alternatives...
We’ll outline three widely understood and applied approaches to attribution. We’ll explore how they work, the challenges they solve, their limitations, and how they can be used together to achieve a comprehensive view of marketing effectiveness.
there are now only 470 days until organisations will be forced to use it due to the Universal Analytics retirement date set for 1st July 2023. So, how many more days will you wait until action is taken?
To help you look beyond these vanity metrics, here’s what we consider a must-have for any retailer looking to make informed decisions around growth, retention, brand, and retail.
