Sportsbet have gone through an incredible journey transitioning off an incumbent tech stack. Explore this modern MarTech tale offering valuable lessons and insight for businesses facing similar challenges.
Australia has a unique set of circumstances that make this even harder than our counterparts in other countries. So, what can we do to ensure we don’t continue slipping?
In this deep dive podcast and feature published in MI-3, Executive Editor Paul McIntyre talks to The Lumery’s Managing Director, Rajan Kumar and City Beach’s Head of Marketing, Mike Doyle, on why martech ‘snake oil claims’ are hurting marketers and how the industry needs to ‘start being honest....