"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
We often hear this overarching narrative that marketing is binary, one or the other, mutually exclusive. When in reality it’s about striking the right balance of tactics and aligning departments to the philosophy of ‘customer first’.
Together with Optimizely’s technology and The Lumery’s deep MarTech experience –both partners played a crucial role in bridging the gap between Network 10 and its customers by combining experimentation and personalisation.
In an age when apps have become a key utility, ensuring yours is being fully utilised as a brand hub is critical.
The most robust relationships don’t merely evolve, they prosper. They build in terms of their substance and importance. For over two years, a relationship that fits this category has been building between The Lumery and REA Group.
To elevate your app’s utility, you need to firstly ask: “How can customer’s satisfaction of my goods or services be amplified, and supported, via my mobile app?”
Personalisation is often feared as a definition and approach that is never achieved. Our framework provides a structured approach that enables a customer to receive...
Personalisation is now firmly ingrained in every marketer’s vernacular. From the simple ‘salutation’, right through to more complex behavioural tracking for subsequent ‘predictive offers’, but despite great inroads in data and technology capabilities that can drive relevant and personalised experiences, many brands are still falling short of reaching their...