MarTech is often described as ‘having a sports car sitting idle in the garage.’ But it’s really about embracing the challenges and looking internally to improve customer experience and business efficiencies.
There’s two parts to this success story. The first is about creating a three-year digital technology roadmap by looking at the current state and future state. The second looks at how Visit Victoria worked with Tealium and The Lumery to build out their data capabilities in a privacy-first manner.
"We wanted to get our investment right, which meant seeking expert support from the beginning. We didn't want to get down the implementation path and realise we were missing something when it's too late"
Previously, creating emails/journeys for such large and complex events involved a fragmented MarTech stack with manual and time-consuming processes to manage them.
In an age when apps have become a key utility, ensuring yours is being fully utilised as a brand hub is critical.
The most robust relationships don’t merely evolve, they prosper. They build in terms of their substance and importance. For over two years, a relationship that fits this category has been building between The Lumery and REA Group.