As seen in B&T Magazine.
Marketing and technology consultancy The Lumery announced today an expansion of its client portfolio following a wave of new client appointments, signalling strong momentum off the back of 2020 and into 2021. New clients include Network 10; Ticketek; and leading buy now pay later company Zip Co. (ASX:Z1P).
Managing Director, Rajan Kumar commented; “2020 was a strong year despite the pandemic as brands sought our help moving from real world operations to building and expanding service capabilities online. Now as we emerge from the pandemic, Brands are looking to jumpstart their under-utilised platforms, execute postponed strategy and optimise their customer interactions using data and technology”.
Other recent trends in the MarTech world are also contributing to recent momentum, including moves by the big tech platforms to abolish third-party cookies. “A lot of marketers and advertisers are worried about this and what it means for their MarTech strategies. We’re seeing an uptick in projects focusing on identity management and personalisation, helping brands adjust to the new reality.”
The recent growth has resulted in a raft of new roles at The Lumery, with 15 open positions to be filled, ranging from strategists to data analysts, technical and project delivery specialists. Kumar concluded; “We’re calling on all talented MarTech professionals. If you’re up for a new challenge and the opportunity to work with some of the country’s leading brands, we want to hear from you.”